Conversions are critical to the success of your business since, without them, you would have no consumers.
Getting a potential customer to do the desired action, such as completing a purchase or subscribing to an email list, is known as converting a website visitor into a conversion.
A/B testing, customer surveys, and usability testing are all great strategies to boost online conversion rates, but one of the most successful is to improve the website designer of your website.
To convert site traffic into successful conversions, try these ten design-based methods.
1. User Experience Design (UX)
Your visitors are more inclined to trust your business and become consumers if they have a positive experience on your website. According to a Stanford University study, website design is the most critical element visitors use to assess whether your website is credible, and effective UX design can raise your website’s conversion rate by up to 400%, according to Forrester Research.
2. Select the Correct Colors
Color has traditionally played an essential role in marketing and product packaging, with numerous studies demonstrating a strong link between color and purchasing decisions. According to a study by the Institute for Color Research, color accounts for between 62 percent and 90 percent of people’s initial impressions of an environment or product, and according to Kissmetrics research, 52 percent of web users say they won’t return to a site if the colors and overall aesthetics are unappealing. Choose appealing color combinations that complement your brand image and inspire the feeling you want your visitors to feel when they visit your site when developing your website.
3. Make your site mobile-friendly.
Because mobile devices account for up to 70% of website traffic, it’s critical to provide a positive experience for them. Make sure your website has a responsive style, simple forms, and call-to-action buttons that are easily visible and clickable with a finger for greater mobile conversion rates.
4. Recognize the F Pattern
Users look at websites in a F pattern, beginning at the top left corner and reading straight across to the top right corner, then shifting their eyes down to the center line of the letter F and proceeding across, according to studies. Because the user’s eye is drawn to the top left corner of a web page, make sure that quadrant makes a solid first impression, both in terms of design and critical information and conversion points.
5. Make use of the Rule of Thirds
The rule of thirds is a design guideline that originated in print and is now used in web design to determine the optimal spots on the page to insert critical material based on where the user’s eye naturally falls. The four corners of the middle square are the optimal positions for critical material like headers and calls to action if you mentally draw a tic-tac-toe grid on your web page, which splits the page into thirds both horizontally and vertically.
6. Make the Most of the White Space
White space, often known as negative space, is the area around your website’s photos, typography, and other graphical elements. Make the mistake of attempting to fill all of the “blank” space! When you utilize too little white space in your website design, it seems cluttered and makes it difficult for visitors to discover the information they need to convert.
7. Make it simple to navigate
The most effective technique to get a site visitor to take action is to lead them there. Making your site’s navigation simple and intuitive will not only help people locate what they’re searching for, but it will also get them where you want them to go with the fewest number of clicks necessary.
8. Make CTA Buttons That Work
The user clicks call-to-action (CTA) buttons to initiate a conversion, so the better your CTA buttons are, the higher your conversion rate will be. CTA buttons in red, orange, or green have the highest conversion rates, according to studies, as long as they stand out on the page. See our blog post 4 Simple Steps to Improve Your Calls To Action for more information.
9. Use images to provide directional information
If you want users to go somewhere special on your website, you can use graphics to point them in the appropriate direction. Is it possible to use a photograph? Try one with a figure quietly gesturing or gazing toward where you want your visitors to go next on the page, such as a button or CTA. Consider using an arrow to point to the CTA if none of the graphics on the page lend themselves to directional cues.
10. Reduce the number of options available to you.
According to studies, the more options you provide someone, the longer it takes them to make a decision. You may improve your conversion rate in web design by restricting the amount of options a user has. If you want your site visitors to do a specific action, provide them a clear path to that activity rather than a collection of possibilities.