Many organizations’ social media presences have become centered on Instagram, which drives profitable traffic to landing pages, increases conversions, and builds an engaged community.
If your Instagram presence isn’t nearly as strong as you’d want, it’s time to discover how to improve your techniques for gaining actual, organic Instagram followers. As your audience expands, you’ll have additional opportunity to engage with users and provide them with unique experiences.
The organic distinction is crucial: when it comes to gaining more cheap instagram views, brands frequently take the easy way out. Pay for likes and follower sites abound, but they’re never worth it because the Instagram algorithm is constantly changed to screen out bought, low-quality accounts and interactions.
Not to add, your Instagram following is meaningless unless it represents an engaged fan base that makes purchases, sees your landing sites, and spreads the word about your companies to their friends and followers. With these suggestions on how to get more Instagram followers, you can start establishing your profile the right way.
How to Get More Instagram Followers in 10 Easy Steps
1. Make sure your Instagram account is up to date.
One of the most critical measures before attempting to figure out how to increase Instagram followers is to ensure that your account is adequately optimized. Consider your Instagram bio to be the “homepage” of your account.
How would consumers know the account belongs to your brand if it doesn’t include a bio, image captions, a correct username, or a profile image? Although it may seem self-evident, your Instagram bio and image serve as the cornerstones of your business identification. Because the link in your bio is the only way to send Instagram traffic to your website, it’s critical to optimize your account.
If you’re not sure where to connect, try marketing or product pages that are related to your Instagram account’s unique keywords, hashtags, or campaigns. It’s fine to link to your homepage, but why not give consumers a seamless transition from your bio to your website? As a result, IG link landing sites, which include relevant connections to the last few pieces of content featured on a brand’s feed, and “link in bio” posts, which help guide consumers to those links, have become increasingly popular.
Keep your username as near to your genuine brand name as feasible to make it search-friendly. If your company name is lengthy, shorten it to something that your target audience would remember. Don’t use digits or special characters in your username, and try to keep it consistent with your other social network names.
Creating and following an Instagram marketing strategy is the best method to enhance your account. To get started, download our free guide.
2. Create a content calendar that is consistent.
When trying to gain Instagram followers, the worst thing you can do is post content at odd, haphazard times. You don’t want to make users forget why they followed you in the first place if you were lucky enough to get them to follow you in the first place.
Maintain a consistent posting schedule to combat this. To avoid spam, brands should publish no more than a few times per day, but whatever your rhythm is, stick to it. Approximately 200 million Instagram users log on every day, so try publishing a few times throughout the day to reach a bigger audience.
In reality, our own research into the best times to post on Instagram pinpoints the ideal times to publish for a variety of industries, or you may follow our research into the best times for all topic areas below:
Sticking to a schedule can help you give your followers a consistent experience and keep them informed about your company. But if you’re worried about remembering to publish at these different times of the day, Sprout’s scheduling and optimal times features can help–read on for more information.
3. Plan ahead of time for Instagram postings.
While the Instagram algorithm has altered to show people more of what they enjoy, publishing at the proper times can still increase the overall interaction on your photos, giving them more visibility.
There’s a lot your brand can do to increase visibility, and scheduling Instagram content is now one of them according to Sprout Social. We can assist your brand schedule content using our newest tools in a simple manner.
Your entire team will be able to see campaigns and timetables more efficiently if you schedule material ahead of time. It’s always a good idea to plan ahead of time, and with our Instagram scheduling tools, you can target your audience while still maintaining a steady stream of material.
You can also use Sprout’s revolutionary ViralPost feature to automate the process. ViralPost algorithmically analyzes your account’s interaction history and determines the best times for you to publish.
Sprout Social can help you perfect your Instagram content strategy.
Sprout offers even more capabilities to help you enhance your brand’s Instagram feed, in addition to scheduling a complete picture of your Instagram content calendar.
Use our Asset Library to share IG-approved visuals with your team, or try out our grid preview option to make sure every piece of your presence is consistent with your brand design.
With a 30-day free trial of Sprout, you can get a firsthand look at these and more features.
4. Enlist the help of partners and brand ambassadors to promote your content.
It’s critical to understand the significance of your audience when learning how to obtain more Instagram followers. The more followers you gain (organically), the more buyers and potential customers you’ll attract.
Getting in front of them and being there is the best approach to get them to follow you. It’s vital to stay active on both your own and others’ Instagram accounts. To bring your business in front of customers’ feeds, consider sponsoring user-generated content. You can also host Instagram competitions to promote your business.
to a bigger group of people. These efforts increase social proof by demonstrating that your supporters care enough to share your content or develop their own UGC.
Another option is to promote your handle to a much broader audience. Work with larger Instagram accounts in your business, such as well-known influencers in your field, to promote your material to their followers.
Just make sure you’re giving something worthwhile in return. You don’t want to come across as too pushy. To grow your Instagram audience, look for marketing alliances and co-marketing arrangements with other businesses.
5. Be wary of phony Instagram followers
There’s a big difference between an Instagram account with false followers and one with real ones. It may be tempting to buy Instagram followers, but the negative consequences outweigh the benefits of organic follower growth.
Fake Instagram followers are more likely to:
Deceive new followers: If users see an inactive Instagram feed with tens of thousands of followers, the account’s trust will be lowered. Do not deceive others into following you. Improve engagement through establishing trust and long-term relationships.
Have no return on investment: Buying followers may appear to be a more convenient option, but your newly acquired bot or unmanned new followers will not be purchasing anything. People appreciate what you’re publishing or your company in general, therefore they follow brands on Instagram for a reason. These are genuine spenders who add monetary value to your company.
Make little to no noise: How many of your 10,000 phony followers will comment, like, and share your content? Instagram will most likely clean up these bot or false accounts, erase them, and make your posts look like engagement graveyards.
Your Instagram posts can be shared, liked, commented on, and engaged with by real people. Furthermore, many users appreciate it when someone on the other end responds.
Lush Cosmetics, for example, takes the time to answer various product questions, resulting in people returning, following, and maybe sharing with others. These exchanges will always be more valuable than a group of inactive followers.
6. Promote your Instagram account on social media.
If you don’t advertise your Instagram account, how will people find it? Ensure that your Instagram account is linked to your website and other social media platforms.
One of the most effective ways to be discovered is to increase exposure and awareness. If you actually want to increase your Instagram followers, make it clear where they can find you. You might include social media buttons on your website and blog to encourage people to share your content on social media and to let them know where they can find you on Instagram.
Cross-promotion throughout your social media platforms is another excellent option. The Museum of Modern Art uses Twitter to promote its Instagram account on a regular basis. You may effortlessly direct folks to your Instagram account using your other social media accounts.
Make sure you’re not just asking for a follow, though. Instead, attempt to promote original material on Instagram so that people would want to follow you there. Fortunately, with Instagram’s recent addition of a slew of new content and video features such as Stories, IGTV, and Reels, you now have a wonderful opportunity to grow your following through original material.
7. Provide stuff that your audience wants to see.
While learning what content your followers like to see is easier said than done, it’s a good idea to do so. On Instagram, you’ll immediately notice that some material performs better than others. This is why testing is crucial.
The tiniest detail may make all the difference, whether it’s filters, captions, content types, or post times. Keep an eye on new Instagram trends to ensure you’re publishing stuff that’s popular.
Your brand should invest in Instagram analytics tools to take your analysis to the next level. This will make tracking, benchmarking, and analyzing Instagram content across accounts much easier.
Analyze alternative filters, captions, and more to find what works best with your audience and be confident in your content strategy. If you’re not sure where to begin, look to your competitors.
While you shouldn’t explicitly mimic your competitors, it’s a good idea to keep track of what they’re doing or doing that gets people to interact. A little competition analysis can help you a lot. You may look at what’s working for other brands in your industry with our Instagram Competitors analysis.
8. Get the conversation going
Conversation is one of the most effective strategies to get consumers aware of your Instagram account. Consumers want to engage with visual-first material like photographs (68 percent) and video (50 percent), according to the 2020 Sprout Social Index, but only 30% want to engage with text posts. Instagram is a great fit for this type of audience since it combines eye-catching photos with captions that may be just as engaging if you master your Instagram caption authoring skills.
People are still using social media as a point of contact for brands, whether it’s for quick inquiries and chats, significant customer service issues, or appreciation for their favorite brands and goods. You should also be supportive and communicative on Instagram for your business.
Try to answer as many questions or comments as you can, because it could make the difference between gaining a new customer, gaining a new following, or developing your relationship with your audience. According to our Index study, 89 percent of consumers will buy from a company after following them on social media, thus capturing the attention and loyalty required to convert a visitor to your profile into a follower is critical.
9. Look for hashtags that are effective.
Hashtags are one of the most tried-and-true techniques to gain Instagram followers. For years, hashtags have been an important tool for finding and expanding our social reach. As a marketer, you want to grow your audience by collecting followers, and hashtags help you do that.
To begin, look for hashtags that aren’t overly popular. This notion is supported by the fact that the hashtag #love has over 184 million photographs associated with it, according to Social Media Examiner. It’s not simple to stand out in a sea of millions of photos and videos on Instagram.
You must choose hashtags that your target audience is more likely to use. These folks are more likely to follow your account if a relevant connection is created. One method to combine postings around hyper-relevant content to your business and campaigns is to use unique, branded hashtags.
M&Ms, for example, does an excellent job of directing hashtags to an event in which they are participating. The brand promotes awareness by using hashtags like #mmspotlight to target its audience more directly where the spotlight music event takes place.
It’s just as important to know how your hashtags function on Instagram as it is to use them. With Sprout Social’s hashtag analytics tools, you can see what’s performing best by looking at hashtag performance and usage data.
Don’t enter the hashtag universe blindly; know what you’re tagging in order to grow your audience.
Make your Instagram followers happy by doing the following ten things.
Last but not least, if you make your Instagram followers pleased, you will witness an increase in your audience. Put the suggestions we’ve given you for brainstorming and scheduling content into practice in a way that feels authentic to your brand identity. To put it another way, don’t come out as desperate, sales-driven, or robotic.
For many accounts, this entails throwing in posts that are genuinely intended to make followers smile and strengthen client relationships. Remember to provide content to your followers on your personal feed as if they were friends: this might include posting memes, inspiring content, or just re-sharing intriguing photographs or artwork (all properly acknowledged, of course) that can give your followers a mental boost throughout the day.